Content Marketing

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Content That Works

Great content isn’t just a nice thing to have anymore – it’s essential! Google has consistently said that the best way to rank is to create great content, but recent algorithm changes has meant that the search engine is focusing on quality even more. Gone are the days where simply having content bursting full of keywords will get you great rankings (thankfully). And getting people to your site is just the start; you need to them get them to stick around and buy, sign up or consume. As with anything, an effective content strategy is about providing a return – and this is where 31 comes in!

At 31, we are masters at producing exceptional content that will attract the right visitors to your site. We don’t just create content for the sake of building a link, and we don’t write site copy just to focus on keywords. The content we produce forms part of a carefully developed content strategy designed to promote your brand online and bring more of the right customers to your site.

We have the experience needed to take care of the whole content process, from figuring out what’s needed, to coming up with creative ideas, seeing it through to publication and measuring its impact. Even better, it’s not all about text, either. 31 can help you create all sorts of content, from blogs and graphics, white papers and reports, through to photography and video!

Speaking of content, read more about why we’re special on our awesome list of 31 differences (you won’t be disappointed), or scroll down to find out more about our awesome range of content services and see what we could do for your brand!

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Content for Your Site

At 31, we believe that on-site content is essential for the success of any site, and that getting it right will directly impact your revenue. We will work with you and our team of experts to come up with an on-site content strategy that will make your site somewhere worth visiting! Our strategies aren’t just based on guesswork; all our recommendations are data-driven and results are tracked to show you exactly why it’s worthwhile.

Off-site Content

There is still one simple truth about ranking: external links still have significant impact. But building links should go further than placing low-quality content wherever you can. At 31, we believe in putting in the extra effort to create something better, taking the time to understand your niche and creating a piece of content that will get you featured in the places where your brand should be seen, and which will send you traffic. Our motto is: “if you wouldn’t have it on your site, we won’t put it on someone else’s”!

Infographics, White Papers & Promotional Material

Online content doesn’t always have to mean a static webpage. At 31, we have developed a team to help you generate all sorts of different marketing and promotional material. This includes white papers and statistical reports to help establish you as an authority, infographics and data visualisations to help widen the appeal of your information, and guides and How-Tos to really help your customers get to grips with your products. It’s brand-enhancing stuff designed to help you stand out in crowded and noisy markets.

Content Audits

Wondering why more traffic to your site isn’t converting? Or why more people aren’t sharing your stuff? Or simply just where people go on your site? A 31 content audit is designed to give you the answers, telling you which pages on your site perform best and which need work. We’ll use those observations to give you actionable recommendations for ensuring visitors love and trust your brand just as much as you do!

Content Training

Want to become a content ninja (we hate that term), or get your team to produce great content in their day-to-day jobs? Then why not get us to come and teach you how! We offer bespoke courses for individuals, groups departments or businesses, covering everything you need to know and more. From how to write effectively for the web to what makes a good infographic and how to promote it, our content marketing training equip will you with the skills you need to make your content work harder.

Video, Photography & Graphics

Ever said “what a great site, I love that 1,000-word page on boiler repair!” Yeah, we haven’t either! While a lot of people love to read, its not everyone’s cup of tea and it certainly isn’t always the best option. Effective use of video, photography or graphics can really set your site apart from the herd. At 31, we can work with you and our team of experts to produce the very best content for your site. (Although we may struggle to find someone to parachute from space!!)

Sound good? Interested in finding out more? Get in contact and we can chat through exactly what it is you need!