Reporting & Analytics2018-10-30T13:01:42+00:00

reporting & analytics

Accurate, actionable insights that make a difference to your site

Ever wondered how people find your site? Who are they, and what do they do when they get there? And more importantly, how can you use these insights to optimise your website performance?

At 31, we can help you answer these questions and more. Understanding how visitors interact with your site is crucial to building up a picture of how well your website is working for you and what you can do to increase traffic and conversions – whatever a conversion means to you. We’ll give you actionable intelligence on any metric you ask us for, and we can teach you how to find things out for yourself as well.

No matter what platform you use (it doesn’t have to be Google Analytics!), we’re here to help you make sense of the numbers and turn them into the insights you need to be able to optimise your business. And we’re sure you’ll agree that that’s a worthy use of your budget.

Find out more about what makes us special by reading the full list of 31 differences, or scroll down to see the full range of our Analytics and Reporting services!

So what exactly will you be able to tell me?

Analytics can tell you all sorts of things about your site visitors, including:

  • How they found your site – right down to keywords, sites, email, banner ads…

  • Which pages are driving conversions

  • Sales funnel drop-out points

  • Which pages/sections of your site are most engaging

  • Where your site visitors came from geographically and what technology they used for their visit

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Google Analytics

While not the only package available, Google Analytics is the most commonly used site analytics software package on the web. When set up correctly, it can help businesses discover a treasure trove of information about their site and visitors allowing them to take the guess work out of strategic decisions. It can provide actionable intelligence that will allow businesses to identify markets, understand behaviour and ultimately boost sales.

At 31, we understand just how important this information can be. We work with businesses to make sure their Analytics is correctly implemented (you’d be surprised how often it isn’t), to design reports and analyse data, and ultimately we help create actionable strategies off the back of it.

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Google Analytics Screenshot
Google API Screenshot

APIs and Custom Reporting

Most companies and professionals create a number of regular reports that tend to move away from the standard exports from most analytics packages. This can often be a hugely time-consuming process, requiring data from a number of sources and some Excel wizardry.

Luckily, through the use of APIs, it is possible to create multiple different automated reports, amalgamating data from a number of different sources at the click of a button. At 31, we will work with you to understand exactly what you want to show or report and then identify the data sources required and construct the custom reports for you.

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SEO Consulting

SEO consulting is at the heart of what we do at 31. We will work with you to come up with a bespoke strategy focused entirely on what you are looking to achieve with your site. Once that is done, we can either help you implement the strategy or just give you the guidance and backup to do it yourself. Either way we are 100% confident that you will see some great results!

Analytics Audits

As with anything that has been in place for some time, analytics implementations can develop bugs, flaws or quirks that often go unnoticed. An analytics audit from 31 will cover everything from the basics of implementing the most up-to-date code and ensuring all pages of your site are being tracked, to the more advanced issues such as multi-channel attribution. Our audits are also designed to identify potential missed opportunities.

Analytics Training

Whether you’re a complete beginner or just looking to build on your existing Analytics knowledge, our Analytics training courses aim to equip you with the skills to access the information you need to make a difference to your business. Our bespoke courses are tailored to your needs, lasting as long as you like and geared at individuals or groups of any size or experience level.

Bespoke Reporting

Ever get frustrated that you can’t quite report on exactly what you want to, that you have to spend hours amalgamating different data sources or just need to provide multiple reports to different people? Then why not let us do the legwork for you! 31 can design, build and automate all sorts of different reports and dashboards for you, leaving you free to get on with the important stuff!

like what you’ve read, or just want to ask some questions? drop us a line and we’ll get straight back to you…

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