reporting & analytics
Accurate, actionable insights that make a difference to your site
Ever wondered how people find your site? Who are they, and what do they do when they get there? And more importantly, how can you use these insights to optimise your website performance?
At 31, we can help you answer these questions and more. Understanding how visitors interact with your site is crucial to building up a picture of how well your website is working for you and what you can do to increase traffic and conversions – whatever a conversion means to you. We’ll give you actionable intelligence on any metric you ask us for, and we can teach you how to find things out for yourself as well.
No matter what platform you use (it doesn’t have to be Google Analytics!), we’re here to help you make sense of the numbers and turn them into the insights you need to be able to optimise your business. And we’re sure you’ll agree that that’s a worthy use of your budget.
Find out more about what makes us special by reading the full list of 31 differences, or scroll down to see the full range of our Analytics and Reporting services!
Analytics can tell you all sorts of things about your site visitors, including:
While not the only package available, Google Analytics is the most commonly used site analytics software package on the web. When set up correctly, it can help businesses discover a treasure trove of information about their site and visitors allowing them to take the guess work out of strategic decisions. It can provide actionable intelligence that will allow businesses to identify markets, understand behaviour and ultimately boost sales.
At 31, we understand just how important this information can be. We work with businesses to make sure their Analytics is correctly implemented (you’d be surprised how often it isn’t), to design reports and analyse data, and ultimately we help create actionable strategies off the back of it.
APIs and Custom Reporting
Most companies and professionals create a number of regular reports that tend to move away from the standard exports from most analytics packages. This can often be a hugely time-consuming process, requiring data from a number of sources and some Excel wizardry.
Luckily, through the use of APIs, it is possible to create multiple different automated reports, amalgamating data from a number of different sources at the click of a button. At 31, we will work with you to understand exactly what you want to show or report and then identify the data sources required and construct the custom reports for you.
SEO consulting is at the heart of what we do at 31. We will work with you to come up with a bespoke strategy focused entirely on what you are looking to achieve with your site. Once that is done, we can either help you implement the strategy or just give you the guidance and backup to do it yourself. Either way we are 100% confident that you will see some great results!